Szkolenie (stacjonarne) Exerting influence and persuading in business.

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How to consciously exert influence and increase the power of a message?

Korzyści ze szkolenia

You will:

Understand why exerting positive influence on your professional partners without the use of unfair practices is worth the effort,
Be able to put effective messages into words and create memorable concepts,
Be able to argue effectively and adjust to your interlocutor,
Know manipulation techniques and eristic gimmicks to be able to defend yourself effectively,
Learn how to effectively communicate with the so-called difficult partners.

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Program szkolenia Exerting influence and persuading in business.

What does exerting influence on our conscious and unconscious sphere involve:
- Areas and boundaries of exerting influence,
- Moral dilemmas - how to remain decent and be "influential" in business at the same time,
- A difference between persuasion and manipulation,
- How much do you lose by not knowing the tools used by others?
Psychology of social influence:
- Influencing methods,
- Psychological principles underlying influence,
- Myths and facts on subliminal stimuli.
Psychology of attitude change:
- Elements of an attitude,
- Exerting influence on behaviour - social learning, conformism, etc.
- Exerting influence on attitudes - the attribution theory, the concept of cognitive dissonance.
Personal credibility as a predictor of the power of influence:
- Self-presentation strategies conducive to exerting influence,
- Building authority for exerting influence.
Using advanced observation and communication skills for exerting influence - social styles matrix:
- Self-diagnosis with the use of a social style questionnaire
- Strengths and weaknesses of particular styles
- Adjusting communication to a particular style and an effective influencing training.
The art of an effective message:
- How to effectively persuade people to accept your point of view, project, idea?
- How to arouse emotions and develop concepts that are memorable?
- How to argue and organize argumentative materials strategically?
- How to participate in discussions and ask questions..?
- How courage and self-confidence influence the effectiveness of the message?
Persuasion - what is it, what is it for and when we use it? Persuasion in a direct contact:
- Building rational and suggestive argumentation,
- Using the persuasive message structure,
- Using selected figures of speech
- Techniques for combating concerns.
Manipulation - from identification to defence, what do I need to know about manipulation?
- Signs of manipulation,
- Techniques for neutralizing manipulation,
- Identifying and responding to sophisms,
- How do we unconsciously manipulate? Is it always a negative phenomenon? How to identify and respond to conscious manipulation?